The most money ever spent on a logo was $1.280 billion by the brand Symantec Brand & Acquisition Only 15% of small businesses are open to paying over $1,000 for a logo That shows the high regard consumers have for a brand’s logo and how much it will impact their choice to purchase with a company.Ħ7% of small businesses are willing to pay over $500 for a logo This percentage holds firm even if a brand has positive reviews.ħ8% of consumers believe that brand logos are a work of art. This suggests that many consumers think they can accurately understand a company based solely on the brand’s logo.Ħ0% of consumers will avoid a brand with a logo they find odd, ugly, or unappealing.
The other ways that consumers identify brands are by visual style (60%), brand color (45%), and unique voice (25%).Ĥ2% of consumers believe a logo effectively communicates a brand’s personality. One study in 2010 found that 69% of three-year-olds could recognize the McDonald’s logoĨ8% of adults recognize the McDonald’s and Shell logos.ħ5% of people recognize a brand by its logo.Ī brand’s logo is the most recognizable brand identifier. The average lifespan of a logo is approximately 10 years On average, it will take a customer 5 to 7 times of seeing a logo before they remember it for good. Some other popular logo fonts include Bodoni, Helvetica, and Open Sans.
The most popular fonts for logos include Serif (Rolex and Prada), Sans serif (Netflix and Facebook), and Cursive (Cartier and Cadillac). Other types of logos include illustrative logos that paint out the scene they represent (Laughing Cow), icon logos that designate a symbol to the brand (Target), and letter mark logos that put the company’s name in a recognizable font (H & M). The most popular type of logo is combination mark logos that combine a symbol of a brand with a distinct font outlining the company name.Įxamples of companies with combination mark logos are MasterCard, Dove, Sprint, and Burger King.
#BRAND WORDMARK VS LOGO PROFESSIONAL#
On average, it takes professional designers around 10 to 20 hours to complete a logo. It can take anywhere from a few minutes to a few weeks to design a logo. The least popular color in logos is brown because people usually associate it with rotting or decay. Some of the most popular colors in logos are blue, red, black, and yellow or gold. In comparison, only 5% of companies use more than three colors in their logo. The Coca-Cola logo is recognized by a staggering 94% of the world populationħ3% of consumers are more likely to trust and buy from a brand that they knowįor further analysis, we broke down the data in the following ways:ĭesign | Recognition | Consumer Logo Opinions | Spendingĩ5% of leading brands use only one or two colors in their logo. The most common color used in logos is blue.Īpproximately 40% of Fortune 500 companies use blue in their logo On average, small businesses will spend between $300 to $1300 on their logo. On average, it will take 5 to 7 times seeing a logo before a customer remembers the brand. Here are the key statistics on logos and their role in branding: A company’s logo can draw in a huge customer base or send them running in the other direction.
One of the first things that pop into consumers’ brains when thinking about a particular brand is its one-of-a-kind logo. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.Research Summary. With these questions, you will be able to choose the perfect type of logo design for your business. Are you going to use your logo design for various platforms? Is your business name distinct and recognizable from your competitors?ĥ. Does your business name contain no more than two words?Ĥ. On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.Ģ. If the answer to most of these questions is positive, then a monogram logo design is the best for you. Will abbreviation make sense if you use it in your logo design? Will you use your logo design on various platforms as convenient as you feel?Ħ. Is your business name quite complicated?ĥ. Is your business located physically in your locality or the industry you are working in?Ĥ. Does your business name consist of more than three words?ģ. Does your business name have more than two-word names?Ģ. If your business has the following you can go for a monogram logo design:ġ.
You can use this type of logo to create customized typography to establish your brand.īut how will you know which type of logo design is perfect for your name? We can help you with that too. This type of logo design is often classified as timeless, especially if the type is very well designed. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. If your business name is very simple and quite short, this logo design is perfect for you.
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